Objective:
Promote the new product L'Or de Vie, top of the range product at a cost to the public starting from 375 €. (50 ml). Creating a brand image and visual identity to contact potential consumers at Italy Dior - L'Or de Vie. The target appeared high income, with special attention to body care and the purchase of luxury goods. It was necessary to generate traffic on the store in the short term, inviting potential customers to know the product preview. Create CLUB L'OR DE VIE definition for future promotional activities.
Objective:
Promote the new product L'Or de Vie, top of the range product at a cost to the public starting from 375 €. (50 ml). Creating a brand image and visual identity to contact potential consumers at Italy Dior - L'Or de Vie. The target appeared high income, with special attention to body care and the purchase of luxury goods. It was necessary to generate traffic on the store in the short term, inviting potential customers to know the product preview. Create CLUB L'OR DE VIE definition for future promotional activities.
Strategy
E 'defined a campaign based on multi-channel direct marketing activities and outputs on magazine selected internal IP. As a lever was inserted and promotional opportunities to join the exclusive club L'Or de Vie, and for the target receiving the magazine, the opportunity to receive at home a pot of product L'Or de Vie.
Strategy
E 'defined a campaign based on multi-channel direct marketing activities and outputs on magazine selected internal IP. As a lever was inserted and promotional opportunities to join the exclusive club L'Or de Vie, and for the target receiving the magazine, the opportunity to receive at home a pot of product L'Or de Vie.
