Henkel - Donna D

Loyalty Campaign

Objective:

To design an effective CRM to retain customers and allow "a dialogue“ continuous and focused between the brand and the end customer Set a multi-channel communication through the brand DonnaD: online (portal Donnad.it) and offline (magazine donnaD) For the ultimate consumer ... have a friend trusted Renewal magazine

Strategy:

Clustering "push" of the database: different targets have been set and precise un'identikit the user from contact with targeted activities and differentiated (coupons, sampling, educational on new products ..) Repositioning the brand DonnaD fairway off / online and through the concept "trusted friend" has been totally redesigned logo Restyling of the magazine in format (creative / Paper Products) and content (editorial plan)