L'Oréal

Loyalty campaign

Objective:

Convey an effective CRM tool designed to better inform consumers about new products and L'Oreal Paris brand.  Encourage the purchase through a contest

Strategy:

L'Oreal Paris generally interacts with its customers through the online channel. The magazine was founded as VIP Club papers aimed at better informing consumers about new launches of the brand. The print run is 100,000 copies and is sent 2 times a year (June and December). A corollary of the journal are sent with proof sachet product (clustered by age). The consumers who receive the magazine also have the opportunity to participate in contests with prizes. The mechanics of the competitions involves the application of bar codes or alternatively the member get member.