Peugeot

Loyalty and repurchase

Objective:

The purpose of this mailing is to go to recontact the customer who bought a 206 1.1 from 2001 to 2003 and still have it to offer them the natural evolution of 206, or 206 Plus Objective: To create anticipation and curiosity about clients before the actual launch of the car.

Strategy:

Creative studio of a targeted mailing to customers who have previously made a purchase choice of which are still satisfied. The average customer of this type of car is a client who sought above all the reliability, robustness, resistance as well as the cost of use. The study is designed to stimulate creative in targeting the desire to try something new but still reliable, and is played on the meaning of Plus graphically transformed into a "more". We want to show the customer that keeps the 206-plus features of 206 but with a new and more aggressive design, quality materials and a number of plus, and it is the natural evolution of purchase and deserves full marks for his confidence. The target also benefit as they feel is invited to view the car at the dealership reference preview of the official launch.