Volvo

Fidelity Campaign

Objective:

Volvo collect customer information and create an interactive and ongoing dialogue channel, set up a loyalty program that allows for gratifying the customer, managing a web-based application to generate constant flow profiles on the website and get up to date.

Strategy:

Creating a community that allows our client Volvo to build and maintain a database; a set of exclusive discounts and benefits for all who become part of the circuit will act as a lever Volvo Dealer. The mechanism consists of a Welcome Kit sent by mail to all those who purchase a car containing the Volvo Volvo Card personalized with the recipient details. Here is an invitation to register on the website to enter the circuit Volvo Card Continuously updated with offers reserved to the owners of a Volvo Dealer and development of competition, quarterly Volvo Card rewards you. "Sending a monthly digital newsletter with the aim of: personalize communication target base promote competitions quarterly develop co-marketing activities communicate previews and "Open House"