History: a new reference in the world of direct communication

Fifteen years of history: the steps that have carried the DM GROUP to market leadership:

1994 – 1999. The first 5 years: a rapid ascent.
8 November 1994, Marco Rosso, Elisa Rosso, Diego Rosso, Mario Doria and Giandomenico Olivero establish the DM GROUP S.r.l., a direct marketing services company with a mission to flank the Customer during every moment of his direct, interactive and market relations communication activity. The following year, 1995, witnessed the opening of the new operations department, occupying approximately 1,200 square metres of structure, aimed at the management of direct mail activities. 1997 was the first memorable year for the DM GROUP because, just three years after its debut, the company’s annual invoices totalled 3.4 million euros, managing over 70 Clients with a staff of 16. 1998 was another year which showed an optimistic outlook and witnessed the creation of a digital printing department for customising printed materials (letters, questionnaires, etc.). In 1999, the DM GROUP presented the Italian preview of laser printing with coloured toner to suit Customer requirements (Custom Tone). The DM GROUP trebled its production during the year and its annual invoices totalled 5.1 million euros.

2000 – 2004. The new millennium: extensive innovation and confirmation.
Sin the wake of the enthusiasm for the arrival of the new millennium, in 2000 the DM GROUP began offering internet marketing and mobile services. The new services made it possible to increase sales to 6.2 million euros and reach almost 100 active clients. 2001 was another very important year, with the opening of the company’s new operational premises in Chivasso (To), with a company-owned construction built on approximately 6 thousand square metres of land. The WEB & CRM services division was created and the new Messina branch was inaugurated. In 2002, the DM GROUP consolidated its market position and recorded 2-figure growth, ending the years with a sales figure of 7.3 million euros; during the same year, DM Sistemi was set up. This is a new organisation supporting database management and business intelligence. In 2003, the DM GROUP activity was consolidated on the market and began penetration into the market research and event management sector. In 2004, the DM GROUP changed its position on the market and took its rightful place in the exclusive world of communication agencies, creating CRM campaigns at European level [Maserati] and being the first company in Italy to launch a virtual assistant on line on a business to consumer website [Alfa Romeo].

2005 – 2010. The market recession does nothing to stop the DM GROUP
In 2005, the DM GROUP presented another innovation on the Italian market; MyData Cleaning – the on-line platform for standardising databases. The same year was characterised by the launch of the new MyDoor service for managing dispatches without addresses via segmentation of the geo-referenced territory; the DM GROUP joined AssoComunicazione and completely renewed its image with a brand new website, witnessing the birth of the Marketing & Web development division. In 2006, the DM GROUP took part in the “Freccia d’Oro” competition for the first time, winning two silver medals. The year-end results were excellent, taking the DM GROUP to +15% over the previous year. 2007 was a year of confirmation and extensive consolidation of the market with a net recovery of new business activities and the arrival of important new customers. 2008 was another outstanding year, because DM GROUP, despite the global financial recession, achieved its best result ever, with 2-figure growth (+15%) on the previous year yet again and closed with sales of 8.4 million euros. The results achieved at the AssoComunicazione “Freccia d'Oro” competition, with two gold and 4 silver medals, were also outstanding, earning the company the title of most rewarded agency at the 2007 edition. Lastly, the new GeoQuest Geomarketing service was officially presented during the year. In 2009 and 2010 DM GROUP is able to cope with the global economic crisis while maintaining its market share and for the first time to win the Italian Gold Star in the experiential markerting category with the Guinness (DIAGEO) campaign.