Marketing Intelligence

The DM GROUP internally develops and manages marketing databases and web platforms to suit the needs of its customers and their projects; custom solutions for business intelligence and marketing technology. Know how, technology and experience for database management projects capable of creating real added value.

The heart of the DM GROUP activity:

• Studio target and data mining (customer profiling, segmentation of the database and extraction of target)
• Creation and sourcing of targets (lead generation and list selection)
• Online database marketing management, design and development
• Database standardisation
• Datbase geo-coding and socio-territorial geo-marketing analysis 
• Web application for the on-line qualification of databases in real time
• CRM software ad hoc for relating to and monitoring the sales force
• Creation of variable content documents

Knowing your consumers has become a key factor to success.

Our mission is to help companies find an answer to these questions, using Database Analysis, Customer Profiling, Geo-targeting and Data Mining techniques to transform the data available into a valuable strategic resource.